Summary of Effective Communication Methods for Large Audiences
There are several electronic media options available for delivering your message. A mass mailing is one method for delivery information, but it may not always be the best choice. When deciding how to deliver your information, refer to the outline below.
When deciding whether or not to use mass mail, keep in mind that not everyone has an e-mail address. Some information you send out will be changing - a web page would be a good place to keep that information so people can check back and get the latest information. Once an e-mail is sent, you can't change the information.
| Events Announcement on UI Homepage | To suggest a feature for this page, please e-mail the details of the campus event and the name of a contact person at least two weeks in advance to UI-This-Week@uiowa.edu. |
Announcement to Deans, Directors, Department Executive Officers |
dddeo-memo mailing list |
Brief, plain text, one-time announcement to targeted audience. |
Targeted mass e-mail |
| Academic announcements | Targeted mass e-mail |
On-going discussions and announcements about a particular topic. Generally self-selected for membership. |
LISTSERV mailing list |
Electronic class list |
LISTSERV mailing list or personal address book (if less than 1000 in the class) |
Information available just-in-time, when the reader wants to view |
Resources for the UI Public Web |
Surveys |
Targeted mass e-mail or Campus Mail Service |
| Desktop publishing: newsletters, flyers, brochures, graphics | Campus Bulk Mail Service |
| Images, graphics, video, formatted text | Resources for the UI Public Web |
