Summary of Effective Communication Methods for Large Audiences

There are several electronic media options available for delivering your message. A mass mailing is one method for delivery information, but it may not always be the best choice. When deciding how to deliver your information, refer to the outline below.

When deciding whether or not to use mass mail, keep in mind that not everyone has an e-mail address. Some information you send out will be changing - a web page would be a good place to keep that information so people can check back and get the latest information. Once an e-mail is sent, you can't change the information.

Events Announcement on UI Homepage	To suggest a feature for this page, please e-mail the details of the campus event and the name of a contact person at least two weeks in advance to UI-This-Week@uiowa.edu.
Announcement to Deans, Directors, Department Executive Officers	dddeo-memo mailing list
Brief, plain text, one-time announcement to targeted audience.	Targeted mass e-mail
Academic announcements	Targeted mass e-mail
On-going discussions and announcements about a particular topic. Generally self-selected for membership.	LISTSERV mailing list
Electronic class list	LISTSERV mailing list or personal address book (if less than 1000 in the class)
Information available just-in-time, when the reader wants to view	Resources for the UI Public Web
Surveys	Targeted mass e-mail or Campus Mail Service
Desktop publishing: newsletters, flyers, brochures, graphics	Campus Bulk Mail Service
Images, graphics, video, formatted text	Resources for the UI Public Web